Comments on DONDEQUIERA: Interruption Marketing and the Internet

I have to say that all the credit for the informat...

2009-09-23T22:34:22.339-04:30

I have to say that all the credit for the information must go to Syclas. I do have an observation though.

Obviously there is a decent number of people going to the internet to get their news and as long as they are there they can be targeted.

My question is, when these people have a need for a product or service is the internet their source of choice or do they make a purchasing decision based on a recommendation from their family or friends? That is, in my opinion, one of the most important factors that marketers need to work on.

I have to make the disclaimer here that I am not a marketer but a technologist.

GCD, Thanks for all of the information. I think t...

2009-09-23T20:41:37.985-04:30

GCD,

Thanks for all of the information. I think that circulation of the print El Nuevo Dia is around a million.

I think what were dealing with when local marketers analyze the size and potential value of the Puerto Rico Internet market are:

1. Fear of losing control
2. Fear of losing revenues
3. Comparison of tangible (a print ad, subscribers, a commercial) versus the unknown (traffic, clicks, impressions, search engine marketing)
4. Fear of metrics (needing to demonstrate the unknown) as opposed to merely pointing to the tangible.

The question we're trying to answer here is: "Is it worth advertising/marketing on the Internet?"

Ok so I been using Compete.com It seems like ENDI...

2009-09-23T16:50:53.448-04:30

Ok so I been using Compete.com

It seems like ENDI.com and ElNuevoDia.com are just as big as ElUniversal.com (Venezuela) and Clarin.com (Argentina).

Which.. shows that there is a market.

http://siteanalytics.compete.com/endi.com+elnuevodia.com+clarin.com+primerahora.com+eluniversal.com/

ElVocero.com - 44.6K/month ElNuevoDia.com - 92.3K/...

2009-09-23T15:29:32.880-04:30

ElVocero.com - 44.6K/month
ElNuevoDia.com - 92.3K/month...
ClasificadosOnline - 231K/month

How does this compare with traffic in other countries in Latin America?
Its hard to use quantcast or alexa because they only measure the amount of US visitors.

I read there are 870K+ Broadband connections in th...

2009-09-23T15:14:09.073-04:30

I read there are 870K+ Broadband connections in the island and the estimate is 1Million+ connections.

I am certain the market is there, that's 25% of the population and certainly mostly of classes A and B, meaning those with higher purchasing power.

For some online products you also have to consider the 5 million Puerto Ricans abroad.

What is the circulation and subscriber base of El Nuevo Dia?

GCD, Thanks for stopping by and sharing your ques...

2009-09-22T21:30:18.814-04:30

GCD,

Thanks for stopping by and sharing your questions.

Well, without doubt, I would say that one of the "reasons" why marketers don't spend more attention on the Internet is the lack of numbers. While it can be argued that there about the same number of Internet accounts on the island as there are subscribers to El Nuevo Dia, I'm sure most marketers consider them equal.

Numbers vary widely as to how many people are actually on the Internet in Puerto Rico. So guess anywhere between 500K and 1250K. According to Facebook, there are 1,084,427 people in the San Juan, PR network. So some where around there.

As to the specific point of the amount of purchases or education, well that I guess depends on your perspective, but it does sound like the making for a good post. Thanks for the idea.

How big a factor would you say is access to the in...

2009-09-22T09:58:10.496-04:30

How big a factor would you say is access to the internet? How many people in PR who can actually make a purchase decision have access to the internet and of those how many actually go to the internet to find what they are looking for? How much of the problem is education?